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Discover today what's new and exciting in the world of Exclaim Marketing

Planning for Online Marketing Success - The Basics


Continuing it's tradition of producing educational reference guides for various business related topics, Exclaim Marketing, Print and Web is proud to launch its latest presentation.   "Planning for Online Marketing Success - The Basics" is the first in a three part presentation series detailing five key things you need to be aware of when launching your next website.  

Download your copy today at or from Slideshare at

Alex Stojkovic

Exclaim launches mobile version of its website


In an effort to take its first step towards a responsive website, Exclaim Marketing, Print and Web has launched today its new mobile version of its website. Given the prolific growth of mobile phones and tablets, a worthwhile and necessary investment from Exclaim was necessary to address this growing populous of vistors.  "We want our mobile and tablet readers to have the best possible viewing experience when visiting the Exclaim website when using today's smaller screens." says Alex of Exclaim. 

The new mobile website features all the information from the desktop version and features a convenient "call EXCLAIM right now" button.   The site is responsive and optimized to scale itself to work on mobile phones and small tablets.
We hope you enjoy the new mobile version of our site.  Visit from your mobile phone today! 

Alex Stojkovic


Exclaim's blog is showcased on PULSE CMS' website.

Exclaim Marketing, Print and Web is proud to announce that the website of will be showcased on PULSE CMS' website.   

Pulse CMS is a simple software designed for small to medium size websites that enables designer and developers to easily add, maintain a web-based Content Management System (CMS).  The WYSIWYG CMS features a content editor, gallery, blog, a simple one-step backup and no complicated database to install.     "I absolutely love the functionality and simplicity of this CMS.   Not only is it a great piece of software, the support I've received from Mark should be the benchmark for others to follow." says Alex S, zoo-keeper at Exclaim.  

Download a copy of PULSE CMS today at

Alex Stojkovic


What is a website and what is it good for?


Websites are so embedded into our lives that asking what a website is sounds like an odd question. It’s easy to say that a website is a collection of pages grouped under the same URL or subdomain that you visit using a computer or cell phone. However, websites are much more complex than most people realize. The whole point of a website is to give web visitors information that they are looking for. The best websites rely on good writing, graphic design, and programming to get their messages across.

It’s important to find web design professionals who understand all three aspects of building a website – content, graphic design, and coding. These three elements do different things, but taken as a group, their goal is to convey a message clearly and easily.

Good content should be easy to read. This means that you need to consider carefully the message you want to send to your target audience, and make sure that the things you say reflect that message. For example, do you want your visitors to buy something, or sign up for your email newsletter? If so, make sure to include a call-to-action in your text. On top of that, you should use words and terms that are appropriate for the people you want to reach – for example, don’t use technical, scientific language that your readers might be unfamiliar with.

Graphic design is also extremely important When evaluating a web design, make sure it uses these four elements: contrast, repetition, alignment, and proximity. Contrast involves choosing design elements that are very different from each other, but work well as a whole, like using a serif and sans-serif font together. Repetition involves making sure that similar elements like headings and buttons are treated the same way visually – they have to look consistent. Alignment involves making sure that elements on the page are organized neatly along a grid, so that your eye knows where to travel across the page. Finally, proximity involves keeping related elements close together on the same page – to show readers that a certain page title, body text, and image are all related, they have to be grouped together. 

The final element of web design is coding/programming. Your web design team should have a solid grasp of languages like Java, PHP, CSS, and HTML to get your website to display properly across a variety of platforms.

Finding professionals who can write compelling content, craft beautiful images, and create clean code is extremely important, especially in a crowded marketplace. Exclaim has professionals that are knowledgeable about all three. For web design in Toronto – one of the world’s busiest cities – you can’t go wrong than to hire the kind of experts that Exclaim provides.

Alex Stojkovic


What exactly is this thing called SEO?


What exactly is this thing called SEO?  For starters it’s the abbreviated form of “Search Engine Optimization”. In a nut-shell, it’s the process that effects the visibility of a website in a search engine’s “natural”, “un-paid”, or “organic” search results.   The better a website is optimized, the higher the results one will expect in modern search engines like google, yahoo or bing.  SEO may target different kinds of search queries including images, local, or video searches. 

In this guide from Exclaim, we’re going to do our best to explain what it takes to better your competition when comes to internet search engine optimization.  Wikipedia describes it best, “As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.”

Optimization of a website involves critical things like proper editing and providing appropriate natural content, HTML and associated coding to attempt to increase relevance to specific keywords, documents or images and assist indexing activities of search engines.  Search engine optimization be broken up into two areas of improvements; on-site and off-site.  Stay tuned as I will have an explanation of SEO and how it relates to your website.

Alex Stojkovic

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